This poster was created to promote a new KFC product: an ice cream flavored with “Licor del Polo,” a nostalgic children’s toothpaste that’s widely recognized in Spain.

The campaign ran throughout the summer of 2025 and was featured in every Kentucky Fried Chicken restaurant across Spain and Portugal.

Starting from an initial concept, my work focused on developing the visual identity of the crocodile, tooth and strawberry characters. I was responsible for their 3D modeling, texturing, rendering, and final composition. These elements were seamlessly integrated with the real image of the ice cream to create a cohesive and striking visual.

Coco

Fresis

Dientin

Promotional material

Sketches

WIP images and discarded designs