Each year the Swiss Art Director Club celebrates its annual creative awards show.
On the occasion of this, they publish a magazine where big brands advertise their products in the context of this celebration.
This project was done for Swisscom, one of the biggest Swiss brands, and it was published in this magazine and a microsite where attendants to the show could share their feelings in an emoji and funny way.
The characters are based on the main Swiss creative directors and the awards given in the ceremony.
